Date:18.06.2016, 00:20 Teaching Note : Available Organization : Whole Foods Market Industry : Retail Countries : The US Abstract: Whole Foods Market was the biggest retailer of organic and natural foods in the world. This case discusses the factors that contributed to WFM's success over the years. It talks about how the company grew by differentiating itself from competitors through its unique value proposition and commitment to natural foods. It was also credited with popularizing natural and organic foods by becoming the first retailer to sell them under a supermarket format. Although. WFM was not the only retailer selling natural and organic foods in the US, it was the most. It also talks about how WFM managed to build a strong brand by offering an unmatched in-store experience, and promoted itself by converting customers into brand ambassadors. The case also analyses the unique aspects of the organizational culture at WFM, and. 11 Emulating Whole Foods 12 Outlook 13 Exhibits 15 Keywords: Whole Foods Market, John Mackey, Growth strategy, Differentiation, Sustainability, Organic food, In-store ambience, Food-as-theater, Customer Brand Ambassador, Animal and Poultry Standards, Team-based management, Hiring Vote, Gainsharing, Wild Oats Market, Safeway Inc.